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Why are things cute?

Jur Bruijns's picture
By Jur BruijnsOn 18 Oct 2012

You know how things are cute? Babies, cartoon characters, bunnies – all of them cute and adorable; except some babies right after their born, maybe. The thing is, it’s kind of strange that we find things cute, especially when you consider that we find some things cute but not others.

There is a science to this and it’s rooted in evolutionary biology. For some time now, great minds have been thinking about why we humans have a tendency to find the youngest members of our own species – and even members of other species sometimes – heartbreaking adorable. They’ve come to a general consensus that it is in our nature to find things cute. But why?


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